ed2careers welcomes you
THE PROBLEM
The Indian students market was worth $6.6 billion to the Australian economy in 2019-20 financial year. There was an 83% drop in number of Indian students at Australian universities. (A potential loss of $30B) Strict border closure shifted preference away from Australia to Canada and Uk where borders are currently opened.
OUR SOLUTION
Our mission is to build a community of students through personalised actions and educational products to instill a sense of belonging without prejudice. We bridge the gap between education and careers, academia and the job market and help students made informed decisions.
WHY CHOOSE US?
Expertise. Intuition. Ingenuity.
OUR FOUR-STEP SOLUTION!
Segmentation
Understand the target audience. What is their educational background? What are their career goals? What is their propensity to pay?
Penetration
Mapping the persona with geographical identification. Applying targeted marketing strategy towards building communication and engagement with the potential students.
Relationship
Our distribution channel includes conventional and non conventional, predictable and unpredictable partners. Selecting key influencers in that region to convert leads into customers.
Competition
Building on the sense of belonging and trust of outcome for transparent communication